so did you catch the article in Fast Company about the controversial hypothetical rebranding to "save" American Airlines. In a nutshell Anna Kovecses won $1,000 in an experimental identity aiming to help AA reinvent itself after filing for Chapter 11 bankruptcy in 2011.
I am really into this stripped down look (my husband thinks it looks like a student project...i politely disagreed) very retro. In fact i took a gander at Anna's full portfolio and it all has a very similar retro aesthetic.
I'd also disagree. The simplistic palette is just... APPEALING. —You have a really beautiful blog, by the way. I discovered you maybe five minutes ago and I'm filtering through everything!
ReplyDeleteThanks so much CiCi! Simple is simply the best, glad I'm not the only one who loves this rebrand ; )
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