why things gotta be so corporate?

...but really why? There is something timeless and vibrant about vintage branding. It seems to have more heart. Perhaps it was the technique, painstakingly setting each individual letter, no adobe suite to crank out designs. I dunno, I can't imagine life with out indesign & illustrator (and of course photoshop), but I want to focus on putting more heart in my design, not just cranking out shit to appease my client/boss/time.

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